UGG fashion ugly and not the same sales channels

UGG fashion ugly and not the same sales channels

First "bribe" a handful of stars

The promotion of the traditional model, such as advertising, fashion magazines and fashion shows on the UGG is obviously not feasible, because the shoes look ugly stupid and difficult to match, impossible to enter the fashion opinion leaders in their eyes.

So, Dexter's turn to a more convincing "Lighthouse" - star. They starred in "beach escort" and was crazy chasing paparazzi shot of the actress Pamela Anderson • sent a double, while wisely included a pair of UGG shoes to her daughter.

UGG sheepskin from the double-sided with hair made of. Drying process in the processing of wool sheep have been on top of adhesion, which boots with exceptional ventilation performance and thermal performance, the boots are cool in summer, warm in the winter is able to, combined with a relaxed and comfortable, so the foot with special comfort.

Enable children to feel comfortable wearing accepted UGG, with the parents to install and daughter, Pamela also try to wear a UGG, UGG from their feet as the new darling. Then people will frequently see in the picture from the gossip scene shooting Pamela wearing it, and began to wonder why the actress is so popular that two-odd boots.

In sensitive people brought back a handful of popular curiosity, the Dexter company began a planned exposure to the paparazzi who were the stars most frequently presented UGG.

United States, "talk show queen" Oprah Winfrey as their goal. In 2000, Oprah was very like UGG received, then bought 350 pairs sent all his employees, and the show "Oprah's Favorites" unit introduced to the audience of this grand pair of shoes.

Oprah's recommendation is to allow UGG go from a fortune turning point. In order to Houdekesi always find ways to make those who like variety in film festivals and awards ceremony wearing a baggy filled with budding actress was photographed wearing UGG boots pictures. This seemingly casual approach but also aroused the enthusiasm of groupies who follow.

So with the pop style, mix and match style of the popularity of the fashion fads, UGG also blend into the fashion part. • Gwyneth Paltrow, Cameron Diaz  Leonardo DiCaprio, Steven Spielberg and even family have often appeared in public wearing UGG. As a result, more and more people began to notice the odd shape of many celebrities love does not address was the "foot" of the boots. Massive street shooting star picture also "lead by example" impact on ordinary people's everyday wear trend.

The more ugly the more "limited"

UGG craze finally the fashion industry no longer dumb. In 2003, one of the shoes with the fur began to appear in Milan and New York fashion show, was extremely resistant to the top of UGG fashion crowd was finally officially recognized UGG fashion status. So ugg boots copy limited.

Fall fashion discourse full circle makes the market psychology has accumulated enough heat. More and more curious to start the search, where is can buy UGG?

Dexter company then turned to the consumer market manufacturing topics, they are large chain department stores Nordstrom and the United States jointly announced that each household in the Nordstrom allow American families to buy four pairs of UGG. "Limited," the gimmick would be that people had the curiosity to further amplification, a time counter from the front of the queue, which in turn became the lure more people to join one of the best advertising.

Of course, UGG epidemic has also attracted criticism: the famous British stylist Zoe Lyme said: "They are the ugliest thing I've ever seen! Wear them, people become hypertrophic ankle, I do not understand how people think. "

There are a lot of people think that this is only occasional hair fashion a "fever" will soon subside. Indeed, the spontaneous enthusiasm of fans alone can not continue selling a miracle, the Dexter company have to do another plan.

UGG everyone is up to people

In order to continue longer popular, the Dexter company in addition to developing more new products, the topic will be the focus of attention the past few years, "who wear UGG", guide for the past two years, the "UGG how to wear" .

From the earliest and Legging (one kind of tight leggings) with, to Ashley Tisdale UGG first time into the wide leg pants, some of the actor also joined in, wearing a suit under the interpretation of the alternative wear UGG law, not to mention the vast variety of people to fashion with a try. UGG be in the forefront of fashion will survive.

With the influx of people street film stars and pop phenomenon, the Dexter company to create such an atmosphere: to allow consumers to develop more and more bored with the UGG new tees, and as a leading fashion "level" signs to show their skill and fashion sense with. Was considered to be only short-lived UGG been hot so far.

In fact, UGG go is the "New Yorker" magazine writer Malcolm • Grameen Virgin full-time in the "tipping point," a book described by tipping the classic path: from the fashion icon's portrait of their own experiences to loyal fans of the elected, to the general public follow closely. Just as yawning, as some of the social behavior also has a strong infection, individual behavior can lead to mass to follow. In real life we are often involved in this or that social epidemics, albeit unknown to most of us never even notice